BRU's on the plane


The challenge

IRN-BRU needed to join in the World Cup conversation without being an official sponsor, while avoiding the squeaky-bum political situation in Russia.

The bold idea

BRU punched above its weight in the World Cup convo and delivered the real commentary on the tournament by focusing on players who didn’t make it to Russia.

The results

Drove massive customer engagement and delivered a serious uplift in sales. 2018 was the BIGGEST H1 ever for IRN-BRU sales. GET IN!


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