BRU's on the plane
IRN-BRU needed to join in the World Cup conversation without being an official sponsor, while avoiding the squeaky-bum political situation in Russia.
The bold idea
BRU punched above its weight in the World Cup convo and delivered the real commentary on the tournament by focusing on players who didn’t make it to Russia.
Drove massive customer engagement and delivered a serious uplift in sales. 2018 was the BIGGEST H1 ever for IRN-BRU sales. GET IN!
We can do this for you too.
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