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Let's just agree it tastes magic.

IRN-BRU is a unique and original legend. Part of this mystique is it's hard to describe taste which drinkers struggle to agree on despite the fact that they all bloody love it. How could we celebrate this through a new campaign for the brand that would engage new audiences to try the product and start disagreements of their own.

The bold idea

We looked to mine the culture our drinkers are attracted to with a new campaign - Let's just agree it tastes magic - where we showed a range of epic and amusing disagreements through film and social that would get people sharing and drinking.

The results

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