Health / Campaign / Film

Sanofi - The Meningitis Flag

Meningitis is a terrible disease. But there are people out there whose experience of the illness tells a different story. One of resilience, determination, and hope. Leith helped Sanofi bring that story to life.

The Challenge

Every year, around 2.5m people are affected by Meningitis: a cruel inflammatory infection that can be fatal – and if not caught early, can lead to limb amputations. Yet it can be beaten, and people can live beyond the virus. Sanofi, global leader in meningitis vaccination, wanted to shine a new light on this.

The Smart Thinking

We needed an idea that would help all rally to the cause of beating meningitis. Our solution: The Meningitis flag, raised proudly by Sanofi-sponsored Paralympian athletes as they prepared for the run-up to Paris ’24. A flag that would quickly become a living symbol of unity, defiance, and hope.

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The Results

Co-created with Sanofi’s star Paralympians – all of whom have overcome meningitis – our film, social and print campaign (across six languages) is rolling out globally in the run-up to Paris Olympiad 24’.

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182m
Social media impressions across the EU, Asia and African markets.
66m
Social media video views across the EU, Asia and African markets.
45
Press outlets including specialised Pharma ones, lifestyle and news such as Le Parisien and La Tribune.
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