Health / Campaign / Film

Sanofi - The Meningitis Flag

Meningitis is a terrible disease. But there are people out there whose experience of the illness tells a different story. One of resilience, determination, and hope. Leith helped Sanofi bring that story to life.

The Challenge

Sanofi were a Paris 2024 sponsor. How could we leverage this to raise awareness of meningitis, a disease that affects 2.5M people globally each year, killing one in ten and leaving a fifth with impairments or disabilities? 

The Smart Thinking

In 2023, the Meningitis Research Foundation, Confederation of Meningitis Organisations, Sanofi, three para-athletes affected and textile designer Laura Spring joined forces to create the Meningitis Flag, the first ever global symbol created by and for the Meningitis Community. The flag was inspired by para-athletes affected by meningitis. Because when they compete, they fly more than their country's flag; they fly the flag to defeat meningitis. As the flag was revealed to the co-creators, we captured their reactions and personal experiences. 

The result was a campaign not just limited to Sanofi but also used by the Meningitis Community and PAGs. In 2024 the campaign evolved to include a bigger focus on sport as it took over Paris during the Olympic and Paralympic games, featuring in the official Olympic program, on the streets of Paris and as a full takeover of a central Paris metro station. Olympic and paralympic volunteers were equipped with over 20K pinbadges to honour the exchange tradition. A rallying cry to protect millions and a beacon of hope for those affected.

Rectangle 72
Rectangle 73

The Results

The Meningitis Flag was designed to be more than just a Sanofi campaign. It is a symbol of hope for the whole Meningitis Community, wherever they are in the world. 

246m
Social media impressions across Facebook, Instagram, LinkedIn YouTube and TikTok, spanning EU, Asia and African markets.
91m
Video views across Facebook, Instagram, LinkedIn YouTube and TikTok, spanning EU, Asia and African markets.
59
Press outlets, including specialised pharma ones, lifestyle and news such as Le Parisien and La Tribune
Sanofi 1920x1080 1
Image 4

Next Project

  • Health/
  • Campaign

HANX - Let’s Open Up

The V-Word. Something of a taboo. V for Vaginismus that is. Hard enough to say, let alone live with; this painful and embarrassing condition affects women worldwide. 

Could Leith open things up?

Hanx vid