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By 2030, it's predicted that 1 in 2 people will have cancer. Worldwide Cancer Research aims to stop this with their Curestarters. As a smaller cancer charity within the space, they needed to develop a campaign that allowed them to cut through quickly, explain what a Curestarter is and how people can become one.

The bold idea

We created an integrated campaign that shone a light on how Worldwide Cancer Research is the research charity that starts cures for cancer.

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