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  • 09 Jul 2021

Leith appoints new Head of Planning

Vic Milne replaces David Amers after 26 years in the role.

Leith has appointed Vic Milne as its new Head of Planning, replacing David Amers after 26 years.

Vic (pictured below) has been with the agency since 2012 and has played a pivotal role on a number of key clients including IRN-BRU, The Famous Grouse and Baxters. This Board-level appointment will commence in August and will see Vic head up a multi-disciplined planning team of 16 people.

Vic Milne new head of planning

Her vision is to steer the department into a leading position and allow us to continue to compete with the top UK agencies. This will see Leith harnessing the planning expertise and digital skills within the agency, whilst keeping a focus on the future to add real value across all emerging trends.

To succeed David after such a long and successful tenure is daunting and exciting in equal measure, I will build on his brilliant foundation to help propel the agency towards a new and bold future. Also, I am chuffed and very lucky he's hanging around so I can pick his brains whenever I need to.
Vic Milne

New Head of Planning

The appointment comes after David Amers, Leith’s Head of Planning for the last 26 years, decided to step aside from department management to move to a part-time vocational role. David will stay in the business and continue to use his considerable experience and expertise across the agency’s client base.

Replacing David as Head of Department was never going to be easy, but following a rigorous search both internally and externally, we’re delighted that in Vic we’ve found the perfect replacement. Vic not only shows a great understanding and vision of the ambition we have as an agency, she also demonstrates great ability to harness and grow the diverse talent we have within our multi-disciplined planning team.
Richard Marsham


Vic's vision reflects Leith's growth over the last 3 years - the agency now consists of 130 people working across a number of blue chip UK and global accounts, including The Macallan, Nando’s and Network Rail.