In 2019, the WHO declared vaccine hesitancy as one of the top ten global public health threats. The #TeamVaccines Campaign sponsored by IFPMA Vaccine CEOs was developed in response to this worrying trend and its impact on COVID-19 vaccine uptake.
The bold idea
A message that tackles scientific and societal barriers: the people who have developed the vaccines have made them safe enough for their loved ones. You can rest assured that they are safe enough for you.
Campaign testing carried out by IPSOS/Mori in USA, France and UK found it reinforced vaccine confidence, increased positive attitudes towards the industry, welcomed by HCPs.
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