The Scottish Government

Roll up your sleeves

Vaccine

The challenge

As the world started to stand still because of COVID-19, pharma companies and governments were just beginning their work in developing and distributing a solution to COVID-19: the vaccine. Due to the sheer speed of the vaccine's development, the Scottish Government had to instill confidence and motivation among people that the vaccine was protection worth having.

The bold idea

A rallying cry for people in Scotland to Roll Up Their Sleeves. We featured people from all walks of life rolling up their sleeves explaining why they're making that choice, to reassure and motivate others to do the same. Scotland, it's time to roll up our sleeves.

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