Innovative Medicines Initiative (IMI)
A DECADE
OF MEDICAL INNOVATION

The challenge

Tell the story of the past ten years of Innovative Medicines Initiative (IMI) achievements in accelerating development of the next generation of medicines and look to the future with hope.

The bold idea

Show how IMI is leading the way to a better future with a fully integrated campaign based on bright illumination.

The results

Embraced by the European health and life sciences community, the campaign increased both IMI’s presence and the visibility of their anniversary.

With over 4 million impressions, almost 40,000 profile visits and 766,000 paid campaign video views, the 10th anniversary campaign results far exceeded our targets and generated an impressive response in a milestone year.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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branding | design
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