Tell the story of the past ten years of Innovative Medicines Initiative (IMI) achievements in accelerating development of the next generation of medicines and look to the future with hope.
The bold idea
Show how IMI is leading the way to a better future with a fully integrated campaign based on bright illumination.
Embraced by the European health and life sciences community, the campaign increased both IMI’s presence and the visibility of their anniversary.
With over 4 million impressions, almost 40,000 profile visits and 766,000 paid campaign video views, the 10th anniversary campaign results far exceeded our targets and generated an impressive response in a milestone year.
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