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Celebrating a decade of medical innovation

  • Innovative Medicines Initiative
  • Health

Celebrate ten years of Innovative Medicines Initiative's (IMI) achievements in accelerating development of the next generation of medicines and look to the future with hope.

The bold idea

Show how IMI is leading the way to a better future with a fully integrated campaign based on bright illumination.

The results

Embraced by the European health and life sciences community with over 4 million impressions the 10th anniversary campaign results far exceeded targets and generated an impressive response in a milestone year.

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