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Tales of the River

To create an immersive experience for the launch of The Macallan, Edition No.6, the final piece of the Edition series. This whisky was all around bringing the Speyside landscape and majestic River Spey to consumers.

The bold idea

Let's bring our beautiful Speyside landscape inside. We created different spaces within the distillery to replicate the River Spey, the rolling hills of Speyside along with all natural materials inclusive of this. A reed walkway leading guests to a dining experience replicating pools of the River Spey.

The results

An exciting, successful launch at The Macallan Estate followed by several mini launches of Edition No.6 inclusive of our creative experiential concept used for key events in Hong Kong, New York, Mexico & other local markets.

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