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Bad romance

Inform teenagers of the risks of being sexually exploited, but in a way that would be noticed and accepted in their frantic social media lives.

The bold idea

We used Snapchat, a first for the Scottish Government. Taking place over two days, an 18 episode live drama told the story of a girl who becomes a victim of child sexual exploitation.

The results

There were over 11,000 views, 94% of people watched all 18 episodes and Young Scot had more hits over the two days than ever before. This equated to £210,000 of paid media, free.

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