Run with Manal
- Royal Bank of Scotland
- Advertising and Design
Show that RBS is a bank that cares about the wellbeing of their colleagues and empowers them to live active, healthier lifestyles
The bold idea
Create a high-profile, bank-wide running event, open to all, boosted by the power of an inspirational leader, Nike ambassador Manal Rostom.
The results
Hundreds of RBS colleagues across the UK, Poland and India took part in mass participation runs, allowing them to focus on their own wellbeing.
Manal RostomThank you so much for giving me the chance to tell my story and change the world via running [...] Kudos to tolerance, inclusivity and equality.
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