Irn-Bru

This makes no sense

Nonsense

The challenge

Launch IRN-BRU’s cheeky sugar-free sister brand in Scotland. But, remember, people think sugar-free soft drinks taste boggin. And making a tasty one just isn’t possible.

The bold idea

A campaign that makes no sense whatsoever.

Nonsense
Nonsense
Nonsense
Nonsense
Nonsense

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