Naked Noodle is a tasty challenger in a crowded pot snack category. Our challenge was to find ways to help Naked’s authentic recipes and personality shine through to drive trial and get people to upgrade from hollower pot competitors.
The bold idea
An authentic taste of Asia in an instant.
Since we started on the account Naked has seen a significant upturn in results with a 124% growth in digital engagement across the board and a near 1000% growth in reach on Instagram – a key platform for food discovery among their key 18-34 year old audience.
We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.