Return of the Grouse
- The Famous Grouse
- Advertising and Design
Reinvigorating an iconic Scottish whisky around the globe following a brand redesign.
The bold idea
Bring back a much-loved brand icon and return him to the epic Highland landscape of his birth.
The results
The Famous Grouse had a record breaking run up to Christmas with the market share climbing to 28% - the highest ever. The Grouse social channels gained over 200,000 followers ad the campaign achieved 50,000 reactions and 2m views.
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