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Return of the Grouse

Reinvigorating an iconic Scottish whisky around the globe following a brand redesign.

The bold idea

Bring back a much-loved brand icon and return him to the epic Highland landscape of his birth.

The results

The Famous Grouse had a record breaking run up to Christmas with the market share climbing to 28% - the highest ever. The Grouse social channels gained over 200,000 followers ad the campaign achieved 50,000 reactions and 2m views.

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