Royal Bank of Scotland

RUGBYFORCE

Force

The challenge

Reinvigorate Royal Bank’s position as a dedicated and fundamental supporter of Scottish rugby at every level.

The bold idea

Significantly dial up the ambition and excitement around Royal Bank RugbyForce, connecting with the brand advertising campaign to engage more clubs and their communities.

The results

Mass engagement with approximately 30,000 people attending Royal Bank RugbyForce events and more than 1.6m impressions of the brand campaign hashtag.

Force

"Royal Bank RugbyForce is an excellent initiative and it’s great to see so many local clubs in Scotland receiving the support they need to develop the next generation of Scottish rugby talent."

Grant Gilchrist, Scotland and Edinburgh professional rugby player
Force
Force

"Leith delivered hands-on sponsorship activation, from strategy development to all comms, social media and multiple event delivery. This is a key Royal Bank campaign that supports grassroots rugby across Scotland."

Steve Simpon, Leith
Force

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