Tell a different story about the pharmaceutical industry to reframe the terms of the debate around the price of medicines and reestablish its value and values.
The bold idea
Tell a positive human story which focuses on the passion, vision and tireless commitment of people working within the pharmaceutical industry. Demonstrating the value of their effort to patients and their families, healthcare systems, drug discovery and society.
#WeWontRest is the first pan-European pharma campaign to unite people across 32 multi-national companies, 21 languages and 27 countries behind a single message that demonstrates the industry's tireless commitment to innovation. #WeWontRest continues to grow and evolve.
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