- The Scottish Government
The campaign was designed to educate the public on what constitutes a hate crime and encourage them to report incidents.
The bold idea
Taking inspiration from large scale movements, such as Black Lives Matter and #MeToo, we targeted the communications directly towards the perpetrators.
We created letters that showed that Scotland is united against hatred and that let perpetrators know the whole country is watching them, and launched them through digital and social channels.
Think we can help?
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.