Irn-Bru

Always on, Always BRU

Daily IRN

The challenge

Take on the Goliaths of the soft-drink world and make IRN-BRU stand out on social media, every day.

The bold idea

Be BRU, through-and-through: bolder, quicker, smarter and funnier.

The results

The Grocer voted IRN-BRU the number one FMCG brand on social media in 2017. It's been going strong as girders ever since.

Daily IRN
Daily IRN
Daily IRN
Daily IRN
Daily IRN
Daily IRN

We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.