A richer digital experience
- Nando's
- Digital Services
Create a fully integrated and accessible online presence to bring the Nando’s loyalty programme online - with nothing plain-ish about it.
The bold idea
A fresh website, app and loyalty card system, so customers can get their chicken fix online and Nando’s can understand what their fans really want.
The results
After doing its job locally, and keeping loyal customers engaged in the UK, the website code has been rolled out to other markets.
The site was even chosen by Econsultancy as an example of the best restaurant mobile web UX.
A key ingredient of Nando's brief was bringing their loyalty programme online. Their existing programme was based around pre-printed cards and didn't allow for data capture. We replaced their old paper and stamp loyalty system with a new card that talks directly to their EPOS system.
Stuart JonesLeith have been a real extension of the Nando’s team, working with us to design, build and maintain our website, and provide email marketing design, build and deployment, as well as creating our very successful app. They have not only helped us bridge the gap between our technology and marketing departments but also to have a much deeper understanding of our customers’ user experience through our digital channels.
Nando’s Product Manager
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