Innovative Medicines Initiative
Carrying the torch of medical innovation
Communicate the story of the Innovative Medicines Initiative (IMI), the work that goes into the development of new medicines, accelerating access to these innovative treatments for patients in need, and the immense public, social and economic value of IMI’s work.
The bold idea
Demonstrate how IMI is building on the work of the pioneers of the past to develop groundbreaking solutions to the problems of today. Today’s scientists are carrying the torch lit by the giants of the past to change everyone’s tomorrows.
Our creative idea - the #CarryTheTorch campaign - was brought to life through a hero film with supporting pan-European social content.
We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.