Innovative Medicines Initiative

Carrying the torch of medical innovation

Torch

The challenge

Communicate the story of the Innovative Medicines Initiative (IMI), the work that goes into the development of new medicines, accelerating access to these innovative treatments for patients in need, and the immense public, social and economic value of IMI’s work.

The bold idea

Demonstrate how IMI is building on the work of the pioneers of the past to develop groundbreaking solutions to the problems of today. Today’s scientists are carrying the torch lit by the giants of the past to change everyone’s tomorrows.

The results

Our creative idea - the #CarryTheTorch campaign - was brought to life through a hero film with supporting pan-European social content.

Torch
Torch
Torch
Torch

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