Launch a new positioning and brand look to 25 markets around the world, each with different digital behaviours and at varying stages of brand maturity.
The bold idea
Celebrate people, places and things that are famous for a reason.
Ongoing social content reached tens of millions of people, increasing engagements by over 5000% on our Page. We've notched over 2 million hits on YouTube (compared to 16,000 the year before) and added 190,000 new fans to the global Facebook page.