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The future is data driven

The NatWest Group needed to internally showcase their new "Data Driven" focus, how data will enable and inspire both the business strategy and connect with the bank’s purpose.

The bold idea

A striking design concept, that would captivate the internal audience on the pivotal role of data and its potential.

The results

The visually arresting comms cut through the noise and fostered a shared understanding between colleagues, bringing to life how data helps customers and supports their collective purpose.

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