The Famous Grouse - Visual Identity

As it’s name suggests, The Famous Grouse is a rather well-known whisky. But this iconic blend was faced with declining category sales, as new generations around the globe overlooked Grouse and condemned it as the whisky of their aging parents and grandparents. We were tasked with creating a refreshed visual identity that would celebrate The Famous Grouse’s illustrious heritage while adding a premium feel in order to appeal to a younger demographic.