Bold and beautiful
Tell the world about Leith and the bold ideas we create, in a provocative but always beautiful way.
The bold idea
The Bold Quarterly. Written by Leith, designed by Leith, read by the world.
It’s not enough to ‘know thyself’. To be authentic is to ‘be yourself’ too. Brands about to weigh in on the cause du jour would do well to remember this.”George Gunn, Content Strategist
Belonging to a greater whole is not the stuff of student placards, wispy Marxist dreamers or chanting yoghurt knitters…”Colin Montgomery, Copywriter
So when a middle class cocaine user is worrying about the welfare of their carrots, they could just as well have blood on their hands. The hypocrisy of which is enough to make anyone have a disturbed night’s sleep.”Claire Watson, Copywriter
The net result is that the brands involved end up looking even more dishonest and inauthentic. I wonder if we should maybe go back to telling people the truth about the fact that we‘re all just trying to sell something?”Vic Milne, Planner
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We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.