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Royal Bank for Scotland

Reconnect the bank with the people of its homeland and begin the journey to becoming the number one bank for trust and advocacy by 2020.

The bold idea

The Royal Bank for Scotland. We used the humble Royal Bank tenner to show that the bank is part of the fabric of life in Scotland. And always will be.

The results

The campaign generated record levels of positive interactions on social channels and achieved the highest brand recognition ever.

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