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We make super

Baxters is one of Scotland’s oldest and best-loved brands, but sometimes the age of the business can work against it; consumers can sometimes see it as traditional and old-fashioned.

The bold idea

Challenge this perception telling the true story of Baxters as it is now: a food business that’s always innovating with fresh and local ingredients to make super tasty products - and use the flexibility of social media to get across the many ways that Baxters ‘makes super’.

The results

We have 93% prompted awareness in the UK, 76% favourability and 82% consideration. The Baxters social channels now reflect the true depth of variety of flavours, products and recipes. Our audience has been more engaged than ever before, across all age groups, and the love for the brand continues to grow.

Think we can help?

We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.

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