ROAD SAFETY SCOTLAND
DON’T SPOIL SUMMER
summer drink drive

The challenge

People think they’re less likely to be caught drink driving in the summer. But Police Scotland stop a driver every two minutes.

The bold idea

We took the traditional view of summer – long sunny days and chilled times – and subverted it with images of prison cells and breath tests.

breath test
prison

The results

Our campaigns have helped normalise zero tolerance of drink driving in Scotland, with offences down by 12.5% since the law changed in 2014.

We can do this for you too

We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk.

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