Mug Shot

Instant fun with less fat

Stirring

The challenge

Develop first ever TV-led campaign for Mug Shot instant snacks, to get people talking…and munching.

The bold idea

We stirred things up with sassy comedy and brought the personality of this popular low-fat snack to life.

The results

We stirred up sales with a 33.2% uplift in in target regions and reaching over 100k new households. What’s better, we achieved all this - growing the Mug Shot brand by 15% - while the category itself declined by 6%.

Stirring
Stirring
Stirring
Stirring
Stirring
Stirring

We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.