Instant fun with less fat
Develop first ever TV-led campaign for Mug Shot instant snacks, to get people talking…and munching.
The bold idea
We stirred things up with sassy comedy and brought the personality of this popular low-fat snack to life.
We stirred up sales with a 33.2% uplift in in target regions and reaching over 100k new households. What’s better, we achieved all this - growing the Mug Shot brand by 15% - while the category itself declined by 6%.
We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.