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You know there's no excuse for speeding

Although most road users recognise speed as a risky behaviour, around half of all drivers in the UK still speed across a variety of road types.

The bold idea

Turning common excuses and justifications back onto drivers, to show how there’s never any excuse for speeding.

The results

82% of our audience took action (including paying more attention to their speed while in the car) - smashing our target by an incredible 52%

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