Protect the spark
The protection of ideas is a hotly debated topic when it comes to the pharma industry. We needed to communicate the benefit of balancing the interests of the inventors of new medicines with those of society as a whole.
The bold idea
‘Protect The Spark’ celebrates the value of ideas that lead to the development of innovative medicines. A new medicine starts with the spark of an idea, those ideas need to be protected and helped along the way.
Activity included promoted tweets showcasing the film, animated visuals and photography that focused on raising awareness and dialogue in the week around World IP Day.
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