Royal Bank of Scotland

Service24

SERVICE

The challenge

Refresh a successful campaign of customer service awareness that is more personal to each colleague across the bank.

The bold idea

Celebrate how “small things” colleagues do for customers collectively make a “big difference” overall, through internal social channels and hero experiential sites.

The results

The campaign really engaged colleagues with more than 4,000 social comments and reactions and over 650 interactions with the installations across seven days.

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