Every year in Scotland, 140 people die on country roads, largely as a result of speeding. Young men are most at risk.
The bold idea
Don’t miss what’s round the corner. The campaign showed what young men miss out on, in life, when they drive fast.
89% of our audience remembered seeing the campaign, and 90% intended to change their behaviour as a result of it. (This will equate to 68 accidents resulting in death or injury being avoided on Scotland’s roads.)