The well-deserved Grouse
- The Famous Grouse
- Digital Services
Bring to life the brand message of ‘reward everyday deserved moments’ with something a wee bit special and a big bit Famous.
The bold idea
Roll a barrel to the peak of Choinneachain Hill and reward thirsty hikers with a glass of The Famous Grouse. And make sure you turn on the cameras.
Our 2-minute film had 214,647 online views and a total post reach of 516,466 people around the world.
When we launched the video, we created 8 Facebook ad sets. This allowed us to test which copy, CTA or targeting would land best with the audience and make the best strategic use of our budget.
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