The Famous Grouse

The well-deserved Grouse

Reward

The challenge

Bring to life the brand message of ‘reward everyday deserved moments’ with something a wee bit special and a big bit Famous.

The bold idea

Roll a barrel to the peak of Choinneachain Hill and reward thirsty hikers with a glass of The Famous Grouse. And make sure you turn on the cameras.

The results

Our 2-minute film had 214,647 online views and a total post reach of 516,466 people around the world.

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When we launched the video, we created 8 Facebook ad sets. This allowed us to test which copy, CTA or targeting would land best with the audience and make the best strategic use of our budget.

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We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.