Campaign / Advertisement / Retail and consumer goods

Lovehoney - Putting the O in OOH

When you can’t talk about sex toys, talk about your customers. Lovehoney’s biggest-ever OOH campaign turned taboo into intrigue with suggestive copy and sensory visuals across London and Melbourne.

The Challenge

Lovehoney wanted to boost brand fame ahead of their peak trading season, standing out in crowded cities with a bold, cheeky campaign that would pass strict OOH approval guidelines. With TfL’s no-products policy and tight copy restrictions, the creative had to be suggestive yet safe, instantly recognisable, and impossible to ignore.

The Smart Thinking

We put the audience at the heart of the work with an IYKYK twist. Copy lines like “our customers push our buttons” and “our customers moan a lot” hinted at the brand’s playful side without crossing the line. In Australia, we used close-up product shots; in the UK, suggestive textures became our ‘wink’ to bypass visual restrictions while still evoking the product experience.

The Results

The campaign created buzz across two continents, reinforcing Lovehoney’s playful, confident brand voice. OOH placements in high-footfall areas ensured visibility during the busiest shopping season, priming audiences for TV, radio, and digital follow-ups.

2
major cities reached simultaneously
2
weeks of high-impact OOH presence
100
percent TFL approved creative with maximum personality!

Next Project

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  • Advertisement/
  • Film

Lovehoney - Orgasamazing Gifts

Lovehoney, leaders in sexual wellness, have revolutionised the way we buy and enjoy sex toys, lingerie and erotic gifts.

But advertising regulations stop them from being able to advertise their orgasamazing products on mainstream television.

Could Leith find a way to get them on air?

A woman looking at a gift