The Scottish Government

Pup-up Shop

Pups

The challenge

Getting people who are obsessed with "cute" things to learn the warning signs of an illegally bred puppy.

The bold idea

We built an enticing pop-up pet shop. But the dog toys weren't for sale. Everything inside was designed to educate people on the warning signs.

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We popped up in shopping centres during the lead up to Christmas, a time when many families consider buying puppies as gifts.

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Each plush dog toy represented a warning sign to look out for, like the puppy's ribs showing or a seller advertising multiple breeds.

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A crying puppy Instagram filter spread the word beyond the Pup-up Shop

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We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.