How do we harness the power of social media to get folk over 50 to do their bowel cancer screening test, when the number of over fifties using Facebook, Twitter and the like is relatively small?
The bold idea
We created ‘The Poo Song’, to help young people (sons, daughters, grandsons, granddaughters, nieces and nephews) to encourage their older relatives to take the test.
With its phenomenally catchy tune and taboo-busting silliness, the Poo Song went properly (ploperly) viral, gathering worldwide attention. Mashable called it “the catchiest song you’ve ever heard about poo”. Jobby done.