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The pride of Scotland

Since their bail out in 2008, most of the talk about the Royal Bank on social media had been negative. Our task was to redress the balance.

The bold idea

To tie-in with our brand campaign, the #UltimateTenner asked Scots to tell us what they’d do with a tenner, on social channels. We also hooked up with Scottish band Prides, who’s music featured on the ‘Notes’ ad. We created ‘Get Closer to Prides’, a one-off acoustic performance for Royal Bank customers at the legendary Barrowlands. Tickets were just a tenner (donated to charity) and the whole gig was livestreamed to three channels.

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