Showing the incredible potential and value of the Medical Technology industry to incoming European politicians and policymakers.
To get incoming European politicians and policymakers, who want European patients to be healthier and European healthcare systems to be stronger and more resilient, to value the medical technology industry – its current impact and its future potential. By showing that medical technology has the power to transform the lives of European patients and healthcare systems.
Previously creative work had focussed on the technology itself. So we developed an attention-grabbing creative platform that brings to life the benefits of medical technology for patients, healthcare professionals and healthcare systems in Europe.
By placing the emphasis on the value that medical technology brings, we made it more likely that political stakeholders will be engaged and put policies in place that enable the sector to thrive.
Our campaign captured the sense of optimism and excitement around the innovation and impact of medical technology and positioned the industry as a generator of powerful, new ideas – leading the charge in exciting new technologies.
The campaign has just launched with the return of MEPs to the European Parliament. Our new creative is running across social media, digital advertising, sponsored content, and out-of-home sites in Brussels. We’ll also have a ‘welcome pack’ for new MEPs and an interactive event at the European Parliament in 2025.
