The Challenge
Lovehoney had a bold ambition: to establish a brand platform that was long-lasting and fun, and to be known, globally, as the number one destination for sexual wellness. But there was a key challenge in this… With tightening advertising restrictions on explicit content, the brand’s bold and playful identity risked being muffled when trying to communicate confidently and creatively without crossing regulatory lines.
The Smart Thinking
Enter Leith… Rather than tiptoe around the rules, we danced with them. The “Feel the Lovehoney” platform was born from mischief and wit. Our approach was to lean into humour, clever suggestion, playful innuendo, and the visual power of Lovehoney’s iconic heart. The heart became the cheeky hero of every execution, a wink to the audience that speaks volumes without saying too much.
