Life. Developed by Vaccines.
Whilst the uptake of COVID-19 vaccines in Ireland was high, this is just one of a range of vaccines available to people. We needed a way to show how vaccines can, and have for decades, protect people and allow them to continue with their life free from diseases.
The bold idea
We created a photo journalistic campaign of life after lock-down in Ireland, showcasing all of the moments that vaccines make possible because of the protection they offer. From childhood to older age, all developed by vaccines.
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