Campaign / Advertisement

The Macallan - James Bond 60th

James Bond and The Macallan. Two world-famous icons with proudly Scottish roots. Our mission? To create a global film to promote a series of whiskies created to commemorate Bond’s big birthday.

The Challenge

The Macallan James Bond 60th Anniversary Series seemed a dream project. A famous spy partners with an illustrious global brand to release an iconic range of whiskies – this mission would be easy, right? Wrong. 

We had one big challenge: we couldn’t use any James Bond film footage in our promo.

The Smart Thinking

We went back to the drawing board. Literally. Turned out, we had access to original Bond concept art, storyboards, and scripts. So, armed with creative licence to deliver killer content – and the best 2D and 3D animators around – we delivered a new 007 adventure to delight whisky and Bond fans alike.

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The Results

Our James Bond’s 60th Series artwork film exceeded all benchmarks – and stirred up engagement across all paid and social channels, even nearly crashing the landing page. Nobody does it better...

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6mil
Impressions (+41% v benchmark)
82%
Brand followers
357k
Engagements (+84% v benchmark)
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