The Challenge
To keep parched punters’ palates satisfied during summer, the boffins at IRN-BRU HQ came up with two new limited-edition Xtra flavours– Tropical and Ice-Cream. But our young audience pretty much live on Tik-Tok – and aren’t that easy to impress. Make it funny, memorable and engaging. Or else...
The Smart Thinking
Hmm, wonder what would happen if IRN-BRU ‘got it on’ with other flavours to create those tasty new summer combos? Tell you what, let’s not just wonder... let’s script and film it. And soon enough, those bouncing fizzy babies were born: two little films (one for each flavour) to make any agency proud.