The IRN-BRU Phenomenal campaign ran for 8 years and was a stupendous success. But customers were changing. Energy drinks were on the rise and the brand needed a bold new direction.
The bold idea
As everyone in Scotland (and increasingly beyond) knows, IRN-BRU is a tonic. It gets you through the day. Even when that day involves the most horrendous, buttock-clenching situations you could possibly think of.
Millions, and we mean millions, of hits on YouTube. IRN-BRU’s highest ever spontaneous ad awareness. And the best ever ‘really stands out’ rating since tracking began in 1996.
We can do this for you too
We love working with brands that want to outsmart their competitors. If that sounds like you, let’s talk2.