IPHA

Innovate for life

Innovate

The challenge

Despite accounting for 39% of GDP in Ireland, the impact of the pharma industry is often overlooked and the potential for innovation undermined.

The bold idea

‘Innovate for Life’ is a digital campaign celebrating all of the good the industry does and highlighting stories that communicate its positive impact. It contrasts the big and the small, the global and the local.

The results

Since the launch, more than 850,000 people have seen the campaign and IPHA have increased their followers on social media and visitors to their website substantially.

We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.