Innovate for life
Despite accounting for 39% of GDP in Ireland, the impact of the pharma industry is often overlooked and the potential for innovation undermined.
The bold idea
Showcase how Ireland’s Pharma industry “Innovates for Life” through stories that connect patients, pioneers and places in Ireland. ‘Innovate for Life’ is a digital campaign celebrating all of the good the industry does and highlighting stories that communicate its positive impact. It contrasts the big and the small, the global and the local.
Since the launch, more than 850,000 people have seen the campaign and IPHA have increased their followers on social media and visitors to their website substantially.
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