Health / Campaign / Websites

HANX - Let’s Open Up

The V-Word. Something of a taboo. V for Vaginismus that is. Hard enough to say, let alone live with; this painful and embarrassing condition affects women worldwide. 



Could Leith open things up?

The Challenge

Vaginismus is a common health condition amongst women worldwide – estimated to affect 1 in 2 people during their lifetime – impacting significantly on their mental and physical wellbeing. But talking about the muscles in your vagina involuntarily tensing up upon insertion doesn’t come easy.

The Smart Thinking

Working with HANX – a UK-based sexual health product provider and advocate – we set about opening up something vital: a conversation. Our campaign, driven by OOH, social and web, used a big bold look and feel and unapologetic language to not just challenge the taboo... but smash it.

Ezgif 7 b43a9b2776
Hanx call out 2

The Results

To say our efforts hit the spot is an understatement. Given the opportunity to discuss Vaginismus openly, folks responded in their droves. And the conversations flowed freely, both online and offline.

We didn’t just break the taboo; we smashed it.

Hanx call out
Hanx 3
Rectangle 74
Hanx 7
221K
Website visits
1912%
Increase in online mentions
3mil1
Reach
Hanx 5
Screenshot 2024 07 02 at 13 33 49
9de453fd 5d64 4752 9539 b4e36baed03b

Next Project

  • Health/
  • Campaign

Scottish Government - Early Birds

These days, we all live longer lives. Sadly though, disease and illness still affect us. But in most cases, the sooner you get treatment, the better chance you have of beating it. A message worth sharing.

Scotgovt earlybirds 1920x1080 4