We’ve all seen empty seats at big sporting events, particularly the Commonwealth Games. Our task was to make sure this didn’t happen at Glasgow 2014. We also needed to recruit 15,000 volunteers to help out.
The bold idea
Calvin Harris, Jess Ennis-Hill and Kevin McKidd asked Scots ‘Where will you be when the games comes to Scotland?’
More than 50,000 volunteer applications (a Commonwealth record), 2.3 million ticket applications and 96% of tickets sold (also a record for the Commonwealth Games). In other words, the best games ever.