Irn-Bru

Ginger and proud

Ginger

The challenge

From the colour of the drink inside, to the colour of the brand outside, IRN-BRU is ginger through and through. And if there was a national look for Scotland, where the brand was born and bred, it'd be ginger. So how do we big up our ginger roots?

The bold idea

We rally the ginger cause, and make people feel ginger and proud.

The results

The campaign was a huge success and embarrassed by Gingers all over the world. With 33,289 shares across a handful of posts on Facebook alone and millions in earned reach.

Ginger
Ginger
Ginger
Ginger

We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.