A communications idea that’s a galvanising force for change tackling gender inequality in Scotland.
The bold idea
A flexible identity focused on the bold ambition of bringing about #GenerationEqual.
A thriving, growing, ground-up movement of supporters - with strong influence. Multiple recommendations have been accepted by the Scottish Government.
Pillars taken from Generation Equal form the basis of the identity, informing the marque, typographic messaging, visual art direction and colour usage.
We are equal.
A symbol designed to invite dialogue, with three essential drivers of this initiative at its centre: the Council, the Circle and the Community.
Due to the nature of its digital content and the length of its campaign, the colour palette is based on complementary colours that change between the different spotlight topics.
“I want to know what more we can and must do as a government and as a society to tackle these persistent inequalities that we know still exist.”NICOLA STURGEON, FIRST MINISTER OF SCOTLAND
Collateral and environmental branding were created to support NACWG’s circle events.
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