NACWG

#GenerationEqual

#GenerationEqual

The challenge

A communications idea that’s a galvanising force for change tackling gender inequality in Scotland.

The bold idea

A flexible identity focused on the bold ambition of bringing about #GenerationEqual.

The results

A thriving, growing, ground-up movement of supporters - with strong influence. Multiple recommendations have been accepted by the Scottish Government.

#GenerationEqual

Pillars taken from Generation Equal form the basis of the identity, informing the marque, typographic messaging, visual art direction and colour usage.

#GenerationEqual
#GenerationEqual
#GenerationEqual
#GenerationEqual
#GenerationEqual

We are equal.
A symbol designed to invite dialogue, with three essential drivers of this initiative at its centre: the Council, the Circle and the Community.

#GenerationEqual
#GenerationEqual
#GenerationEqual
#GenerationEqual
#GenerationEqual

Due to the nature of its digital content and the length of its campaign, the colour palette is based on complementary colours that change between the different spotlight topics.

#GenerationEqual
#GenerationEqual
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#GenerationEqual

“I want to know what more we can and must do as a government and as a society to tackle these persistent inequalities that we know still exist.”

NICOLA STURGEON, FIRST MINISTER OF SCOTLAND
#GenerationEqual
#GenerationEqual
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#GenerationEqual

Collateral and environmental branding were created to support NACWG’s circle events.

#GenerationEqual

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