Edinburgh Festival Fringe

Just the ticket

Fringe

The challenge

The official Fringe website is a major source of ticket sales, but its performance wasn't attracting rave reviews, particularly on mobile.

The bold idea

We created a new, dedicated tickets site, with a simpler, more satisfying user experience. The new site is fully responsive, freeing up Fringers to buy tickets on the go.

The results

In 2018, 2.5million tickets were sold. The new 'Shows' section has been the most successful online project in the festival's history, playing a starring role in record breaking ticket sales since its launch.

Fringe
Fringe
Fringe
Fringe

If you've been to The Fringe, you'll remember the crowds. Now imagine that on a website. The new site had to be able to handle huge traffic spikes each August, so we designed a scalable cloud-based hosting platform to cope with these peaks in demand.

Fringe
Fringe
Fringe
Fringe

With the new tickets section a success, we repurposed the rest of the site as an information resource. It now provides user-friendly, step-by-step guides for everyone from the participants to the playgoing public.

Fringe
Fringe

We can do this for you too.
We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.