The Challenge
To call this a ‘problem’ would be a little... dramatic. Then again that’s apt; our client was one of the world’s foremost actors. It all started when Ewan McGregor and his brother Colin approached Leith to help with a name and label design for a one-off bottling from a whisky cask that had been gifted to him for opening the Isle of Arran Distillery at Lochranza, back in 1998. 240 bottles of 26-year-old single malt. 150 auctioned off to raise funds for his charity CHAS. Cue the Leith creative department...
The Smart Thinking
A special whisky. An iconic actor. A great cause. This was no ordinary design job. So, we rewrote the script. Literally. 240 times over. The whisky would be called ‘Ewan’s Cut’ (a ‘cut’ or share of whisky for a film star). And the labels were designed like mini film scripts, complete with typewriter font and proper screenplay formatting. But to make each bottle highly desirable at auction, we wrote each label as a unique script, inspired by Ewan’s life and work – and the life of the whisky cask itself.